Could Online Video Ads Now Have A Higher Impact Than TV Ads?
In the USA and around the globe, TV commercials still dominate the advertising market, yet the online video audience is booming at an alarming rate. 58 percent of the U.S. population is now streaming...
View ArticleKeep your eyes on the prize – The New Eye Scrolling Samsung Galaxy S4...
The New Eye Scrolling Samsung Galaxy S4. “Keep your eyes on the prize,” and keep your eyes on this viral video by Swisscom for the Samsung Galaxy S4. Having gained over 3,500,000 views on YouTube alone...
View ArticleIBM’s new ads “People For Smarter Cities” double as benches, ramps and...
IBM “People For Smarter Cities.” IBM makes company branding a useful utility on the streets. Technology company IBM has launched a series of outdoor ads that also function as useful surfaces you can...
View ArticleEating Popcorn shown to numb the impact of cinema advertising.
Munching on popcorn means you won’t be as susceptible to adverts as other cinema goers. For serious and boring finicky cinema goers, munching noisily through a box of popcorn is a crime whose severity...
View ArticleThe Saatchi & Saatchi Story in Video.
saatchi&Saatchi If you haven’t seen it, you must! A documentary aired on UK television in 2000 that tells the story of the advertising agency Saatchi & Saatchi from its inception in the early...
View ArticleKevin Spacey on the future of television at Edinburgh.
Kevin Spacey in House of Cards. Two time Academy award winning actor, director, screenwriter and producer Kevin Spacey has used the James MacTaggart Memorial Lecture at the recent Edinburgh television...
View ArticleLike a Boss, Hugo Boss, a dapper yacht stuntman climbs a 30-Meter mast and…
Some people can’t get enough, ‘high class’ extreme action… Alex Thompson, specialises in boat stunts and he sails professionally on board the Hugo Boss IMOCA 60. In his latest attention pulling stunt...
View ArticleEntertaining, memorable advertising – Pepsi MAX Bus Shelter.
Pepsi MAX Bus Shelter Makes Riders Think the End is Nigh! I think this is pretty bloody funny! It’s awesome to see the folk who fully believe it at first because it’s so life-like, yet improbable....
View ArticleMore truth in Advertising…
Have to love these videos depicting introspective looks into the advertising industry created by practitioners. I think the best creatives can see through what advertising is and how it works and...
View ArticleBondi Hipsters create a hot response to Old Spice’s ‘Mom song’ with a witty...
An Australian version on Old Spice’s popular and hilarious ‘Mom Song,‘ the US television commercial airing all this year has been created and released, performed by The Bondi Hipsters, from Sydney,...
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